Baby and Child-Specific Products in Greece

2016 was the sixth consecutive year of decline for the Greek population, with the number of deaths ibn the country outnumbering that of births. Unsurprisingly, the ongoing decline in the number of births in Greece, a trend which is associated with the ongoing economic recession and the effects of memorandum-led austerity measures, was the key factor squeezing sales of baby and child-specific products in 2016. To place this in context, the number of live births in the country has been falling ste...

Euromonitor International's Baby and Child-specific Products in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Hair Care, Baby and Child-specific Skin Care, Baby and Child-specific Sun Care, Baby and Child-specific Toiletries, Baby Wipes, Medicated Baby and Child-specific Products, Nappy (Diaper) Rash Treatments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baby and Child-specific Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

BABY AND CHILD-SPECIFIC PRODUCTS IN GREECE
Euromonitor International
April 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Baby and Child-specific Products by Category: Value 2011-2016
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2011-2016
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2011-2016
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2012-2016
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2013-2016
Table 6 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2013-2016
Table 7 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2013-2016
Table 8 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2013-2016
Table 9 Forecast Sales of Baby and Child-specific Products by Category: Value 2016-2021
Table 10 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2016-2021
Table 11 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2016-2021
L'Oreal Hellas SA in Beauty and Personal Care (greece)
Strategic Direction
Key Facts
Summary 1 L'Oreal Hellas SA: Key Facts
Competitive Positioning
Summary 2 L'Oreal Hellas SA: Competitive Position 2016
Procter & Gamble Hellas SA in Beauty and Personal Care (greece)
Strategic Direction
Key Facts
Summary 3 Procter & Gamble Hellas SA: Key Facts
Summary 4 Procter & Gamble Hellas SA: Operational Indicators
Competitive Positioning
Summary 5 Procter & Gamble Hellas SA: Competitive Position 2016
Executive Summary
Beauty and Personal Care Keeps Declining Amidst Ongoing Economic Hardship
Promotional Intensity and Bargain Hunting Characterise the Market
Turbulence in Supermarkets/hypermarkets
Natural and Innovative Products Win Favour Amidst the Economic Recession
Stabilisation in Sight
Key Trends and Developments
Tight Disposable Incomes and Promotional Intensity Squeeze Value Sales for Yet Another Year
Shift in Distribution Channels Slows Down Amidst Turbulence in the Supermarket/hypermarket Channel
the Popularity of Natural and Hand-made Products Increases
Market Data
Table 12 Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 14 Sales of Premium Beauty and Personal Care by Category: Value 2011-2016
Table 15 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2013-2016
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2011-2016
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2011-2016
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2016
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 24 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 25 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Sources
Summary 6 Research Sources